Elements and Performance Criteria
- Evaluate commercial information
- Relevant information is researched and analysed to identify market trends.
- Competing products are identified and evaluated to determine strengths and weaknesses of own products.
- Collated information is presented in a manner which provides clear and concise information.
- Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance.
- Identify marketing requirements
- Determine promotional strategies
- Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines.
- Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets.
- Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints.
- Marketing objectives are established based on new and retained business consistent with product and operational business plans.
- Organise implementation
- Criteria are established to measure impact and success of promotional activities.
- Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion.
- Required distribution channels are defined and established.
- Product documentation is distributed on time in the specified quantities.